Great content that provides value (or amusement from time to time!) is at the essence of social media. A solid social media strategy should involve sharing great content, even if it is not yours. By sharing great content, your social media updates will be more varied, and you will attract more friends, fans and followers to your social profiles.
But how do you find great content on a constant basis? Because absolutely anyone can have their say, the Internet is filled with both great and awful content – so how can you get to the best? How can you easily filter through all the junk to find the real gems that you can then share with your social media followers? Here are some of my favorite tools for finding and sharing content:
Scoop.it is a content curation tool that ‘scoops’ stories. All you have to do is select all of your interests (design, business, education etc.) and you will then get the best stories that fall under the topics you selected. You can easily share on social networks from within the app.
Paper.li allows you to create your own personal newspaper that you can select to share on social media. You select the topics, blogs etc. that you are interested in, name your paper, and Paper.li will automatically publish it for you.
Ever since Google stopped their Reader service, I have started using Feedly and I have to say I couldn’t be happier with it. Once you’ve created your account, start looking for blogs and websites that you like, browse their lists of suggestions, start subscribing and then check it regularly to get your content fix. I personally think that Google Reader users will not be disappointed with this alternative. You can also easily share from within the app to all the major social networks. Feedly also has a smartphone and tablet app which is free and very easy to use, on both Android and iOS.
Flipboard is probably one of my favorite apps for both iOS and Android users. It allows you to create a magazine where you get personalized content to suit your interests, and you can also add your social networks, such as Facebook, Twitter and Instagram, making it easy to keep up to date with both news and blogs, as well as social networks. You can also invite friends and family to contribute to your magazines.
Newsle is a more specialized content curation tool. It basically allows you to tracks articles about anyone you want: you, your friends or colleagues, or even your competitors. You will be able to see all the stories that mention the people you care about in one place.
ContentGems browses through over 200,000 news sources, blogs and social media accounts to bring you the content that you are most interested in, based on your keywords and social signals. You will be able to keep up with all the latest news and trends and share your favorite content on social media.
Prismatic is a very easy to use tool that allows you to create a personalized newsfeed that is based on your interests. You can use it both on your desktop computer as well as your mobile device and can easily share your favorite stories.
8. Stuff to Tweet*** (updated 9/4/2013 — NO LONGER IN SERVICE
This very useful tool helps you find “stuff to tweet” easily. On their front page you will find tweets with the most popular and engaging stories from major websites such as Digg, Delicious, YouTube, TMZ, Mashable, Lifehacker and many others. I also like that they have a selection of popular photos from the web that you can easily tweet.
Reddit might be best known by many for its funny memes, but the Reddit Front Page is consistently filled with very interesting stories about anything (really anything!). The front page is where you will find the most popular stories at the moment, but if you want stories on specific subjects, you can check through their numerous sub-reddits that deal with specific subjects and niches: politics, gaming, world news, technology, science and many others. Reddit is an incredible resource of both interesting and engaging stories and funny memes and videos.
Digg does an amazing job at keeping up to date with the most interesting stories that are roaming the Internet. You can use it to browse through top stories, the most popular articles and ‘upcoming’ stories, which are the newest stories on Digg. You can easily tweet any story or share it on Facebook from within the website.
Buzzfeed has two versions, one that is tailored for UK readers and one for US readers. They do a great job at curating the most interesting stories and you can browse through various topics, such as top news in politics, business and tech, entertainment news and even funny and cute animal stories.
Learnist is another content curation website that aims to curate the best stories on the web on a variety of subjects. You will find something for everybody, such as art & design, technology, science and business. You can also easily share any story you like to any of the major social networks.
13. Huffington Post
Although I’m sure almost everybody knows about Huffington Post, I couldn’t not mention it here as it provides some of the best and most interesting content on the web. You will find stories on almost anything and all the latest and most interesting news.
Storify allows you to “tell a story” by collecting content and media from across the web, publishing it on Storify and then sharing the stories on social networks. Although the service is free to use, you can also opt for their Business and VIP plans for additional features, such as ad-free and private stories, SEO compatibility and many others.
This useful tool aggregates some of the most engaging content from the web that relates to a specific business segment, and then auto-curates that content based on their users’ social media signals. It’s an especially useful tool for businesses that are looking to share content related to their niche and also want to keep informed.
Pinterest may be one of the most popular social networks at the moment, but it is also one of the top content curation services. You can easily browse through their extensive list of categories to find the most engaging stories. Pinterest might be best known for its cute animal and delicious food pins, but there are also lots of interesting pins on various other subjects, such as design, technology, videos and science, among others.
You can use Curata to uncover new and relevant content for your business. Your content will be easily categorized and you will get suggestions that will help with your SEO and will also increase engagement.
Bundlr allows you to bookmark your favorite content as well as discover new, great content. You can use Bundlr to create topic pages with all different kinds of media, such as photos, videos, tweets and documents, and you can then share your topic pages with all your friends and followers.
Delicious is a free tool that will help you “capture the web” by allowing you to save and organize all the links you want from the web. You can browse their “discover” tab to find new, interesting content that you can then save and share.
The Tweeted Times allows you to create a real time personalized newspaper that generates from your Twitter account. It will basically go through your Twitter stream and rank all the news stories there by popularity.
How do you find great, shareable content? What are your favorite content curation tools? Please leave your comments below.